A step-by-step, self-guided workshop to elevate your organizational brand to its highest calling.
A Responsible Brand knows what it stands for, has a business strategy that delivers on that purpose, and artfully demonstrates itself in the marketplace. This free, 52-page toolkit is chock full of activities, worksheets, helpful tips and a thorough case study to help you explore and define the powerful trifecta of a Responsible Brand: Organizational Culture, Business Strategy and Brand Marketing. When finished, you’ll have a Responsible Brand Canvas that captures and shares the essence of your organization.
Organizational Culture
It all starts here. This section delivers activities to help you evaluate your current culture, craft a new cultural platform, and map out a matrix to bring it to life.
Business
Strategy
This workshop segment helps you design socially responsible business models that give equal attention to impact and revenue.
Brand
Marketing
Use these exercises to build a brand platform – your guidepost for all marketing and communications, and a rudder to steer strategic business decisions.
“The Responsible Brand Toolkit does a superb job of demonstrating how social good can be wrapped into the core of your business. It’s a transformative resource that helps leaders craft a platform to grow with scale and intention.”
Rachel Hutchisson
VP of Corporate Citizenship & Philanthropy, Blackbaud
Your Organization’s Truth:
We’ll Help You Find It
Use the toolkit's worksheets, think-tank exercises and Responsible Brand Canvas to see how your organization can align its organizational culture, business strategy and brand marketing.
A greater good is trying to take hold and root.
While purpose-driven brands have been around for years, the Responsible Brand is an ideal that’s time has fully come. The world we now live in demands nothing less, and it must drive the work of every organization, in every sector, of every size.
For businesses, it can mean a journey that leads to being more soulful and purpose-driven in your practices. For nonprofits, it can mean becoming more savvy in the adoption of entrepreneurial practices that strengthen your ability to move your mission forward. For all, it requires becoming a brand that defines itself in human terms – one that behaves like someone who cares rather than an organization simply intent on data-driven results.
Welcome to the journey of becoming a Responsible Brand.
“The three-pronged structure of Organizational Health, Business Strategy and Brand Marketing gives organizations clarity around what it means to be a Responsible Brand in times like these. The toolkit exposes the power of this trifecta, and how to align it for greater impact throughout the organization.”
Amy Pirozzolo
Head of Marketing, Fidelity Charitable
Toolkit Videos
The Responsible Brand Toolkit is designed for business and marcomm leaders of small- to medium-sized companies, nonprofits and foundations, and social enterprises. Its easy-to-follow activities lend themselves to workshop-style sessions with your leadership team.
Inside you’ll find
Self-guided, step-by-step activities and worksheets to articulate your organizational culture, business strategy and brand marketing
A thorough case study providing an easy-to-understand example for all activities
Comprehensive Responsible Brand Canvas showcasing your brand’s master framework
Print-ready, large format posters of all worksheets for group workshops
Meet the Authors
What happens when two strategic communications firms — seemingly as different as their west coast and east coast addresses — discover they have shared DNA? They harness their collective passion and expertise in shaping socially conscious brands to create a new, highly intentional standard: The Responsible Brand.
verynice and Riggs Partners have collectively worked with hundreds of national, regional and local organizations to move their culture, business strategy and brand marketing forward. We’re excited to share the practices we’ve honed for these clients with you to help build brands that change things, for good.
